Meta Trends

Big picture, overarching trends aka 'need to know' context spanning immediate to longer-term behaviour across multiple industries

Region: Global

Mar 19, 2020

While social distancing is set to become the default design standard in HoReCa for the foreseeable future, other interior design aspects that signify and build trust, and provide a sense of wellness a...

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Region: Asia

Mar 11, 2020

According to Singapore International Foundation’s online resource article published in November 2019, one in seven people in Singapore have already experienced a mental health condition in their lif...

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Region: Asia

Mar 05, 2020

While there are potentially life-saving reminders from health experts that increase protection against the coronavirus, eating a well-balanced diet supercharged with vitamins and immune-boosting nutri...

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Region: Global

Mar 04, 2020

One consistent message has been repeated globally during the Covid-19 pandemic: wash hands. With around 80% of the world facing the virus, that’s a lot of hands to sanitise. As of 25 March 2020,...

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Region: Global

Mar 03, 2020

The world today is in a vastly different place than it was at the start of 2020. Life as we know it has changed dramatically and in ways that are simply unimaginable. The phrase Before-Coronavirus (BC...

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Region: Japan

Jan 02, 2020

Lactic acid remains the key ingredient being used to support the gut microbiome across a wide range of food and beverage releases in Japan, one of the most forward countries globally in this category....

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Micro Trends

Specialized, emergent shifts with potential to become more influential over medium term in specific categories

Region: Asia

Apr 09, 2020

Asian consumers have turned to nutritional food items and supplements as well as traditional health remedies as they seek personal ways of building physical as well as mental strength, in behaviours i...

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Region: Global

Apr 02, 2020

The global market for face masks has been estimated to be worth around $21 billion by 2026 as consumer as well as industrial demand grows for the facial protection. Outside of professional grade masks...

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Region: Global

Mar 17, 2020

From CPG categories covering home care through to foodservice, and from companies spanning retail to leisure, the Coronavirus has become the ultimate disruptor, transforming as well as breaking indust...

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Region: Global

Jan 07, 2020

More meal kit delivery companies, as well as heat-and-eat subscription services in Australia and New Zealand offered vegan Christmas specials - plant-based boxes that allowed home-cooks to prepare a f...

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Region: Global

Dec 19, 2019

Manufacturers and retailers in the F&B industry have long heeded the call for driving change through sustainability and championing environmental advocacies. What has significantly grown over the past...

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Region: Japan

Dec 17, 2019

Where there's a boom, there's usually a bust. With highly fragranced laundry products leading the detergent category in Japan for so long, consumers have now turned away in favour of more neutral opti...

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Product leaders

Best practice, transformative products that tangibly demonstrate micro and meta trends in action

Region: Asia

Apr 09, 2020

Asian consumers have turned to nutritional food items and supplements as well as traditional health remedies as they seek personal ways of building physical as well as mental strength, in be...

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Region: Hong Kong

Mar 23, 2020

A Hong Kong manufacturer has developed a portable UV sanitizing gadget to destroy bacteria present on smartphones aimed at consumers seeking reassurance from the threat of the novel coronavi...

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Region: Singapore

Mar 16, 2020

Independent Singaporean beauty brand Handmade Heroes, known for its all natural, vegan products made with botanical oils and extracts, along with its cruelty free, paraben free and alcohol-f...

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Region: Korea

Mar 09, 2020

Independent Korean manufacturer Xeelab has launched a home sanitizing spray that offers consumers reassurance through its cleansing abilities as well as a safer proposition focused on its ma...

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Region: Korea

Mar 02, 2020

Korean personal care manufacturer Xeelab has launched a hand mist that claims to offer pro-tection against bacteria as well as moisturization as consumers seek hand sanitizing products that ...

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Region: Japan

Feb 03, 2020

Japanese personal care giant Kose has launched an 'invisible' mask that claims to diminish the unwanted effects of hay fever through a protective spray. Launched in January 2020, Allerte...

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Intelligence

Informative analysis on emergent services, innovative products and what's next in business

Region: Asia

Apr 22, 2020

Asian countries are forging ahead with solutions that provide reassurance as well as compliance to measures designed to enable human movement as economies in the AC World reopen. In Singapore, two ...

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Region: Japan

Apr 01, 2020

We examine how Japanese consumers have been seeking out alternative ways to combat the impact of the Coronavirus by purchasing products that claim to boost natural immunity as well as indulgence to al...

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Region: Korea

Mar 18, 2020

Advertising that promotes best-practise hygiene is obviously on the rise as brands either pivot existing offerings in response to Covid-19 or develop new strategies to target consumers looking for add...

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Region: Singapore

Nov 19, 2019

Twig & Co is a small, independent home care and beauty brand from Singapore focused on producing goods that fall under the category of 'self care'. As consumers seek solutions to induce relaxation...

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Region: China

Jul 23, 2019

Popular American laundry and clothing care brand The Laundress, known for its eco-friendly products, launched in China earlier this year with an influencer strategy focused on providing a touch of lux...

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Region: Korea

Jul 16, 2019

At the start of 2019, air conditions in South Korea had become so poor because of fine dust and pollution that the government had to send out public service announcements almost every day. Consequentl...

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