Asia houses around 60% of the world's current population, a figure that is predicted to remain constant by 2050 as countries in Europe and the rest of the developing world decline in population. By 2050, an additional three billion people in Asia will enjoy lifestyles similar to Europe according to the Asian Development Bank, in a time period commonly referred to as 'Asia's Century'.

The rise of Bollywood and its influence not just on India but on people across the Middle East, the continued spread of soft culture from Japan and Korea to the rest of Asia and to the world, as well as sporting impact from China from recent major international competitions is changing global attitudes from Western-centric to Asian mindset influenced. Economic and political power is also shifting from West to East, and under ADB's scenario, the region will have no poor countries by 2050, compared with eight in 2011.

By reporting on consumer trends in the region and tracking game-changing fast moving consumer good launches, we keep international businesses informed on new business opportunities, ensuring your brands remain relevant.