Latest published Meta and Micro Trends, Product Leaders and Intelligence categorized by Topic

providing a real time snapshot of what is happening in APAC by industry and interest.

Region: Asia

Apr 22, 2020

Asian countries are forging ahead with solutions that provide reassurance as well as compliance to measures designed to enable human movement as economies in the AC World reopen. In Singapore, two ‘cleansing’ gate...
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Region: Japan

Nov 15, 2020

Functional and 'new age' wellness continues to be top of mind for Japanese consumers when choosing beverages. Japan's soft drink market was worth 5.1 trillion yen in 2019, representing 98.5% of the previous year's sa...
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Region: Japan

Aug 27, 2021

Oral care infused with essential oils for an aromatic and hygienic mood boost. Sunstar is a Japanese company dedicated to developing accessible and impactful oral care products. They promote oral health through their...
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Region: India

May 11, 2020

Ayurvedic beauty company Forest Essentials, a New Delhi-based premium skincare, cosmetics and fragrance company with a cult following, recently launched India’s first fully customizable moisturizer. The product, rel...
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Region: Global

Apr 16, 2020

More than a year ago, Gucci launched its incense sticks globally as part of its spring 2019 home air care collection. A scan through Chinese social media at that time did not illicit much in the way of consumer response....
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Region: Global

Mar 19, 2020

While social distancing is set to become the default design standard in HoReCa for the foreseeable future, other interior design aspects that signify and build trust, and provide a sense of wellness and security should a...
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Region: Global

Mar 17, 2020

From CPG categories covering home care through to foodservice, and from companies spanning retail to leisure, the Coronavirus has become the ultimate disruptor, transforming as well as breaking industries in its wake. In...
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Region: Japan

Nov 09, 2020

Echoing consumption trends seen globally in the food and beverage categories, Japanese consumers have embraced simple luxuries and classic flavors that comfort during crisis. Meiji Holdings remains the leading snack ...
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Region: Asia

Apr 09, 2020

Asian consumers have turned to nutritional food items and supplements as well as traditional health remedies as they seek personal ways of building physical as well as mental strength, in behaviours influenced by the pan...
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Region: Japan

Aug 27, 2021

Japanese consumers want to recreate the feeling of staying in a luxurious hotel through scent. A number of laundry and freshener brands are aiming to have consumers recreate a feeling of hotel luxury within their own...
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Region: Asia

Mar 05, 2020

While there are potentially life-saving reminders from health experts that increase protection against the coronavirus, eating a well-balanced diet supercharged with vitamins and immune-boosting nutrients seems to be one...
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Region: Korea

Mar 20, 2020

South Korean consumers are increasingly seeking professionals to provide guidance on a range of beauty topics online, shifting away from influencers better known for their looks rather than expert knowledge. While som...
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Region: Global

Mar 04, 2020

One consistent message has been repeated globally during the Covid-19 pandemic: wash hands. With around 80% of the world facing the virus, that’s a lot of hands to sanitise. As of 25 March 2020, the World Health Or...
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Region: Japan

Dec 01, 2020

Packaging designs that make a bold statement and elicit excitement have performed especially well this year among Japanese consumers. A survey carried out twice a year by Plug Co. LTD recruited 33,000 consumers aged b...
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Region: Global

Apr 02, 2020

The global market for face masks has been estimated to be worth around $21 billion by 2026 as consumer as well as industrial demand grows for the facial protection. Outside of professional grade masks, opportunities are ...
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Region: Korea

Jul 02, 2019

Following on from solidifying shampoos is a focus on creating more convenient and potentially more sustainable and 'safer' toothpaste formats in the form of tablets. While not completely original, a number of Korean pers...
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